Social Media Audit

Help Dysautonomia Support Network assess the current state of their social media pages and gain actionable recommendations on how to improve presence and engagement.
Dysautonomia Support Network
Coppell, TX, USA
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Dysautonomia Support Network
Coppell, TX, USA

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Posted April 24th

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Project details

What we need
  • Profile & page setup assessment of whether relevant information and fields are filled
  • Statistics on posts, engagement, and follower demographics
  • Evaluation of strengths and weaknesses as well as recommendations to improve
Additional details

We do not have in-house digital marketing expertise, but are posting daily...sometimes multiple times a day on Meta, Insta, Twitter, LinkedIn, YouTube and Inspire. We need an experts opinion to review what we are doing and make suggestions for changes. We created a plan but not sure if it is the right one (themes by months, content type by days etc.) We also run closed Meta groups for our members where we post....about 9 groups that need an audit assessment as well.

What we have in place
  • We currently have Monday.com and a social media calendar with existing content, which should make it easy for you to get started. We also have our mission and brand guidelines developed and website, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to hire and train consultants on content creation to get the right information into the hands of patients, caregivers and providers.

Reaching new members, educating existing members, spreading awareness broadly and attracting donors are the backbone of how our organization supports those impacted by dysautonomia to live their best lives. Not having the digital marketing strategy skillset in house means we are just guessing in a lot of ways. We do have metrics we are tracking to share to help in this process.

Project plan

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Prep: Information Sharing & Goal Setting
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
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Milestone 1: Initial Assessment & Feedback
  • Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
  • Professional performs SWOT analysis of current social media presence
  • Volunteer Manager reviews draft and provides feedback to the Professional
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Milestone 2: Deliver Final Recommendations
  • Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
  • Professional answers any questions, and provides recommendations for next steps or finding assistance going forward
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About the org

Dysautonomia Support Network
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Our mission

DSNs mission is to provide a community that empowers and supports those impacted by dysautonomia to live their best lives. Over 70 Million people worldwide have some form of dysautonomia.

Dysautonomia Support Network works to support and empower those with dysautonomia through education, resources, and community.

Support the newly diagnosed through access to research-based information on health and lifestyle
Improve people's quality of life by sharing insights and educational resources on lifestyle management.

Create connections through...communities, special interest groups and events.

Build awareness within the broader community through social media platforms, events, and volunteer network.

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