Marketing Strategy
Marketing Strategy
Project details
What we need
- A written summary of the Organization's marketing goals and target audiences
- A list of key marketing channels that will yield the highest return on investment, with rationale
- Specific tactics the Organization can use to leverage the identified marketing channels
- Messaging guidelines for the channels identified, including specific key messages (if needed)
- A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
- We currently have a website, facebook pages and a quarterly newsletter, which should make it easy for you to get started. We also have a development staff member, and the ability to provide any other information you need.
How this will help
This project will save us $11,198 , allowing us to assist 120 families in our transitional housing.
We are such a diverse non-profit offering services to the homeless and to the developmentally disabled. We also run an organic farm, an organic cafe and have a commercial kitchen and retreat center. Although in our minds these activities are linked (they are all about sustainability, living our best life, being self-sufficient, etc.) we need to make sure the links are in place when we communicate with the outside public.
Project plan
Our mission
Create healthy farm-based community with homeless families, people with disabilities and youth.
What we do
We are a community of over 700 people on 4 campuses on Oahu's west-side in Hawaii. We provide Transitional Housing for homeless families and a Day Program for adults with developmental disabilities. Employment and vocational training on our Organic Farm, Restaurant, Commercial Kitchen and Retreat Center.
Testimonials
We did not go ahead with this, although Kimberley is a very nice person. We felt the time we would have to spend providing her information about us was not possible.
(No testimonial has been submitted by Kimberley)