What we need
- A compelling narrative, or set of stories
- Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
- Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
- Note: This project is not intended to support your general content planning or marketing but there are several projects in our Marketing & Communications category which are a good fit!
Our goal is to tell our story which is as a organization which has provided 28 years of support and advocacy to LGBTQ seniors of color. More than that, we hope to tell the story of our members who come from different paths and who have displayed so many levels of resiliency. By telling our story, we hope to bring in new members and supporters.
What we have in place
- We have past campaigns which have shown our approach to telling our story.
One idea I want to fully explore as it relates to seniors, is a tagline I created stating, "We Don't Do Bingo", which is intended to expand how people view not only our seniors but also the innovative and non-traditional programs we provide.
How this will help
This project will save us $2,397 , allowing us to focus on an area often neglected in many organizations and strengthen our brand.
This will help strengthen our identity as one of the few organizations providing support and services to LGBTQ senior of color.
It will also help with membership outreach and cultivation of new supporters.
About the org
GRIOT Circle’s mission is to provide programs and services to assist its members remove the isolation and fear surrounding aging in the LGBT people of color community as well as the larger community, and to eliminate discrimination wherever it exists. GRIOT’s hope is to empower individuals to be self-sufficient and free to enjoy aging in a safe and supportive environment.
What we do
GRIOT Circle remains the only organization exclusively dedicated to serving the needs of LGBT elders of color. Membership, however, is open to all.
Our core programs include weekly support groups that include the Men over 50 HIV Group, a Women’s Group, a bi-weekly wood carving class, a weekly Book Club Group, monthly member birthday parties and a variety of social events onsite (i.e. December Holiday party, Valentine’s Day party). GRIOT recently expanded its programs offering Fitness for Elder classes, Art Classes and Social Night which allow members to gather and participate in a health related topic followed by dinner. GRIOT also has a Buddy to Buddy program which helps members reduce isolation by partnering them with other members in mutual relationships and trust. This program decreases isolation, enhances social and educational opportunities, provides consistent support, disseminates information and increases communication among elders in LGBT communities of color. Additionally, members have access to case management services. As part of this service, an on- site case manager provides members with assistance with benefits and entitlements, advocacy and referrals. The case manager also conducts home visits as needed.