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Public Relations Strategy

WhoWhatWhy
New York, NY, USA
WhoWhatWhy
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WhoWhatWhy
New York, NY, USA

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Communications Public relations

Posted February 11th

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Public Relations Strategy

Project details

What we need
  • A Public Relations (PR) strategy rooted in the Organization's public relations goals
  • Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
  • A press list created based on Organization's target media outlets
  • Recommendations on the best tactics to build relationships with Organization's target media outlets
What we have in place
  • We already have relationships with a number of media entities, a Twitter account with 7000 followers and a Facebook page with more than 10,000 likes.
How this will help
This project will save us $6,343 , allowing us to assign 10 more important stories.

We know from experience that online sites, radio and tv outlets all love our content. But not enough of the public knows about us yet. Solution: get out there more effectively. Direct correlation to growth.

Project plan

P
Prep: Brainstorming and Project Planning
  • Volunteer Manager outlines any current PR activities and strategies
  • Volunteer Manager shares any existing PR materials
  • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identify Target Audiences and Media Outlets
  • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback on the target audiences and media outlets
  • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets
2
Milestone 2: Finalize PR Strategy Delivery
  • Professional creates a press list based on the media outlets identified
  • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget
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About the org

WhoWhatWhy
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Arts & culture Civil rights International affairs
Posted by
Russ B
Russ B.

Editor-in-Chief and CEO

Our mission

Provide the public with crucial information not normally unearthed or delivered by conventional media. We cover stories and angles others cannot or will not, with intelligence, honesty, and a hunger to know. We believe that the public has the right to the truth, that the truth changes minds--and that when you change minds, you change everything.

Testimonials

Read the Impact Story
Dan is top-notch: skilled, passionate, involved.
Russ B.
Russ B.

Editor-in-Chief and CEO

Public Relations Strategy Project

(No testimonial has been submitted by Dan)
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