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Search Engine Marketing Plan

Help Doing My Part, Inc. create a plan to optimize how their website appears in search results, or with an advertising campaign.
Doing My Part, Inc.
Charlotte, NC, USA
Doing My Part, Inc.
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Doing My Part, Inc.
Charlotte, NC, USA

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Cause
Philanthropy & capacity building
Skills
Digital marketing Search engine marketing

Posted February 6th

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Search Engine Marketing Plan

Project details

What we need
  • Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
  • Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
  • Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
  • Note: Google AdWords is one kind of PPC tool
What we have in place
  • We currently have A 10k Google Grant, which should make it easy for you to get started. We also have A plan and analytics for tracking, and the ability to provide any other information you need.
How this will help
This project will save us $7,098 , allowing us to change the lives of 2000 kids, veterans and families over time.

We have a unique crowdfunding platform that helps kids, veterans and families in the US.

Our community of individuals have proved a simple collective giving concept via DoingMyPart.com and are now working to scale the fundraiser of monthly micro-donors to provide lasting impact and change lives for years to come.

We have a Google Advertising Grant where we can spend up to $10,000 per month on clicks below $2.00.

We are looking for someone who can help maximize our traffic through new keyword campaigns and strategies and actually being hands on to manage the $10,000 per month grant.

Project plan

P
Prep: Align on Goals & Share Information
  • Volunteer Manager outlines any current SEM activities/strategies, including use of search keywords, SEO tactics, PPC ads, website or blog content strategies
  • Volunteer Manager shares any existing materials relating to SEM
  • Professional meets with the Volunteer Manager for a brainstorming and overview session to discuss goals, online assets, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Assess Current State & Review Plan
  • Professional assesses current site traffic, search rankings, content and architecture
  • Professional creates a first draft of the SEM Plan and shares it with the Volunteer Manager
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final SEM Plan
  • Professional incorporates Volunteer Manager’s feedback and creates a final draft of the SEM Plan
  • Professional delivers final document to the Volunteer Manager and provides recommendations for implementation, based on staff capacity and budget
3
Milestone 3: Training
  • Professional trains Volunteer Manager on how to evaluate performance of SEM Plan and measure key site metrics with Google Analytics or a comparable online statistics resource
  • Professional and Volunteer Manager meet 1 month after implementation to assess how SEM Plan is performing and any tweaks that should be made
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About the org

Doing My Part, Inc.
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Causes
Philanthropy & capacity building Human services Youth development
Posted by
Mike S
Mike S.

Founder | Chairman

Our mission

To give everyone the power to do their part, make an impact and experience charity in a whole new way.

What we do

Reinventing Charity by giving everyone the power to make an impact. The new and unique DMP model is built around long term sustainable fundraising through a crwodfunding community of donors giving monthly micro-donations directly to ongoing microprojects dealing with veterans, underpriveleged kids and people in crisis in the US.

Simply put,

The more people that do their part and join the movement, the more people we help. It's that simple.

Testimonials

Read the Impact Story
Brian is a pleasure to work with! He has exceeded expectations.
Mike S.
Mike S.

Founder | Chairman

Search Engine Marketing Plan Project

(No testimonial has been submitted by Brian)
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