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Google Ads Set Up

Help Tomorrow's Women make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Tomorrow's Women
Taos, NM, USA
Tomorrow's Women
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Tomorrow's Women
Taos, NM, USA

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Cause
Youth development
Skills
Digital marketing Search engine marketing

Posted November 20th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We need support in creating a Google ad campaign.

What we have in place
  • We currently have ideas and plans, which should make it easy for you to get started. We also have staff members, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to support future peace projects in Israel and Palestine

It will help us raise urgent funds for our campaign to support young women in Gaza

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Tomorrow's Women
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Causes
Youth development Education Gender equity & justice
Posted by
GS
Ghida S.

Development Director

Our mission

Tomorrow's Women trains young women from Palestine, Israel, and the United States to be strong, compassionate leaders who partner to resolve conflicts and inspire action that promotes equality, peace, and justice for all.

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