Google Ads Campaign Support

Help Moving Windmills Project create a new or improve an existing campaign within their Google Ads account.
Moving Windmills Project
Kasungu, Malawi
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Moving Windmills Project
Kasungu, Malawi


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Posted January 29th

Project details

What we need
  • Set up of new campaigns within existing Google Ads account, or optimization of existing campaigns for broader reach and more efficient cost per click
  • Note: This does not include account set up
Additional details

Moving Windmills Project, Inc. is doing incredible and vital work in Malawi. As a registered google NGO we have access to ad credits. I believe if we use these wisely they can drive search traffic around William's book and film (The Boy Who Harnessed the Wind) towards our SPARK page, Opportunities at Moving Windmills, and social media posts. The right volunteer could likely identify other pathways too, like people searching for meaningful giving, diasporic connections, and ecosystem development.

What we have in place
  • Moving Windmills will provide volunteers with comprehensive resources: photo, video and digital assets, past campaign data, organisational information, collaboration with includive, diverse and supportive team members, impactful and authentic stories, and analytics tools. This support, coupled with $10,000 daily Google Ad credits, equips volunteers to effectively boost our mission's visibility, focusing on William's story and our ongoing projects, thereby maximizing our outreach and impact.
How this will help
This project will save us $1,792 , allowing us to direct these funds towards essential community projects in Malawi, such as enhancing our educational programs, expanding solar electricity access, or improving water irrigation systems for agriculture

This project leverages our NGO Google Ad credits to elevate Moving Windmills' online visibility and SEO, drawing attention to William's inspiring story and our impactful initiatives as an entity globally. It will significantly boost engagement and support, connecting with a wider audience passionate about sustainable development and community empowerment. This increased awareness is crucial in achieving our goals of fostering education, innovation, and self-sufficiency in Malawi's communities.

Project plan

Prep: Confirm Budget, Goals, and Process
  • Discuss target audience, messaging, and desired conversion goals
  • Agree upon monthly spend and max CPC for campaigns
  • Set Professional up to access Google Ads account (for maximum security, we recommend that volunteers are set up with “Read Only” account access)
Milestone 1: Keyword Research and Optimization
  • Professional evaluates effectiveness of any existing keywords, and recommends any changes
  • Professional uses free tool like Google Keyword Planner or Ubersuggest to estimate monthly search volume & cost per click for new keywords
Milestone 2: Campaign Set Up and Optimization
  • For new campaigns, Professional writes copy and suggests extensions
  • For existing campaigns, Professional suggests changes to copy and ad delivery to improve reach and click-through rate
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About the org

Moving Windmills Project
Our mission

To empower a generation of creative problem-solvers, from Kasungu to the world

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