Social Media Content Calendar

Help Herkimer County Public Health get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Herkimer County Public Health
Herkimer, NY, USA
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Herkimer County Public Health
Herkimer, NY, USA


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Posted November 6th

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Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

I need a content calendar for our Facebook page for the months leading up to our doula program training. The content will need to be tailored to promote the doula program and encourage people to sign up for trainings.

What we have in place
  • We currently have all existing program descriptions and details, which should make it easy for you to get started. We also have access to program management, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to spend more time and money on training doulas

This project will help us ascertain doulas for our new program, leading to improved maternal health outcomes.

Project plan

Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Herkimer County Public Health
Posted by
Andrea B.

Population Health Specialist

Our mission

The Herkimer County Public Health team is dedicated to the protection and promotion of our residents' health through the provision of high quality, comprehensive, individualized services, in all phases of the life cycle.

Our objective shall include surpassing community standards. Our team of skilled, caring, compassionate individuals shall strive to meet the needs and expectations of the people in Herkimer County.


It is always a pleasure working with Jean. She produces high quality social media content for our department.
Andrea B.

Population Health Specialist

Social Media Content Calendar Project

(No testimonial has been submitted by Jean)
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