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Social Media Content Calendar

Help Legal Aid Society of Middle Tennessee and the Cum… get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Legal Aid Society of Middle Tennessee and the Cumberlands
Nashville, TN, USA
Legal Aid Society of Middle Tennessee and the Cumberlands
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Legal Aid Society of Middle Tennessee and the Cumberlands
Nashville, TN, USA

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Cause
Justice & legal services
Skills
Digital marketing Social media

Posted October 29th

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Social Media Content Calendar
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Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

We would like our calendar to cover:

1. Volunteer program
2. Community Education page
3. Community Ed materials on our website
4. Giving Campaign

What we have in place
  • We currently have caledar software, photos, booklets, & canva account, which should make it easy for you to get started. We also have numerous other resources, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to to allocate these funds towards expanding resources for our clients. Implementing a content calendar will enable our staff to plan, create, and distribute content more efficiently.

A content calendar is crucial for the Legal Aid Society as it serves as a strategic tool to disseminate vital information in a timely manner. By planning and organizing our content in advance, we can ensure that critical updates, events, and resources are shared with our community promptly. Additionally, a well-structured content calendar helps us increase awareness of our programmatic impact, as it allows us to consistently highlight our achievements and the positive outcomes of our work.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Legal Aid Society of Middle Tennessee and the Cumberlands
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Cause
Justice & legal services
Posted by
Theresa M
Theresa M.

Communications Manager

Our mission

The mission of Legal Aid Society of Middle Tennessee and the Cumberlands ("LAS") is to advance, defend, and enforce the legal rights of low-income and vulnerable people in order to secure for them the basic necessities of life.

What we do

Legal Aid Society is Tennessee's largest non-profit law firm. 32 attorneys provide legal assistance in 48 counties. Hundreds of private attorneys provide pro bono services through our Volunteer Lawyers Program. Thousands of people read our booklets and get information about a legal problem or self help.

Our work is organized through five Practice Groups focusing on specific needs within our community:

Consumer
Employment
Family and Domestic Violence
Health, Income and Education
Housing

We handle a broad range of cases to protect livelihood, health and safety of low income families. Learn more about what we do by visiting https://las.org/what-we-do/.

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