GIF Animation

Help The Amani Foundation bring their message to life with professionally designed animated gifs.
The Amani Foundation
Brooklyn, NY, USA
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The Amani Foundation
Brooklyn, NY, USA


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Posted October 4th

Project details

What we need
  • Up to 3 GIFs to be used in further marketing content
  • Note: This project should NOT be used for a fully animated video, or animations longer than 5 seconds
Additional details

We need 1-2 GIF animations that using our photos or new illustrations to 1) inspire general year end giving and 2) explains giving tuesday and how to donate funds via global giving!

What we have in place
  • We currently have Examples of social media content, which should make it easy for you to get started. We also have photos and branded materials on Canva, and the ability to provide any other information you need.
How this will help
This project will save us $4,454 , allowing us to increase our visibility while also raising funds!

We need to raise enough funds to close raise enough funds to meet our bottom line for 2023, and want to plan ahead to generate engaging materials to help us close this gap!

Project plan

Prep: Distribution of Prep Materials
  • Volunteer Manager shares the locations that the animations will be used or the channels that it will be distributed
  • Volunteer Manager shares their vision for what the animations should express
  • Volunteer Manager sends the professional their brand guidelines or other marketing materials
Milestone 1: Brainstorming
  • Volunteer Manager and Professional meet to discuss the objective of the animation and key audiences
  • Volunteer Manager and Professional align on expectations for the animation
Milestone 2: Storyboarding (or Concepting)
  • Professional creates sketches or storyboards for the animations and shares with the Volunteer Manager for feedback (it's important that they walk the Volunteer Manager through the storyboards and describe what's happening rather than just email them over)
  • Volunteer Manager provides feedback to inform the next round of work
Milestone 3: Illustration
  • Professional creates the illustration stills that will be animated and shares them with the Volunteer Manager for review
  • Volunteer Manager provides feedback and approval
Milestone 4: Animation
  • Professional develops animation(s) and sends to Volunteer Manager for review
  • Volunteer Manager provides final round of Feedback
Milestone 5: Final Deliverable
  • Professional delivers the final versions of the animations in the formats required to deliver it across the identified channels
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About the org

The Amani Foundation
Our mission

Our mission is to aid underserved children in their academic endeavors, emotional development, physical wellbeing, through full-time residential care. We support families: our ultimate goal is educational empowerment, reunification with relatives, and holistic healing. The Amani Foundation is a US-based charity that, at the request of the children's home, provides managerial oversight and financial support. The Amani Foundation is the only legal affiliate of, and exclusively supports the children's home.

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