Logo Design & Visual Brand Identity

Help Projet Jeune Leader elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Projet Jeune Leader
301, Madagascar
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Projet Jeune Leader
301, Madagascar

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Posted January 4th

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Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have a logo (that needs improvement!), which should make it easy for you to get started. We also have a website, a logo, annual reports, Facebook, project descriptions, tons of cool pictures, and the ability to provide any other information you need.
How this will help
This project will save us $5,422 , allowing us to raise greater awareness of our work that benefits over 8500 young adolescents in Madagascar.

We are a relatively new organization (<3 years) but are growing rapidly. As we scale up our activities, we recognize that we need a stronger logo. We'd love help improving our logo so that it is a better tool for attracting donors and partners and clearly reflects our mission.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Projet Jeune Leader
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Posted by
Maia F.

Executive Director

Our mission

Harnessing the power of comprehensive sexuality education to transform schools and communities in Madagascar, enabling youth to reach their full potential.

What we do

Recruit, train, and support specialized Educators to work full time in Madagascar public schools to teach timetabled comprehensive sexuality education classes and provide holistic support services to adolescents, from workshops for parents on adolescent development, to medical referrals, to one-on-one counseling, to after-school programming.

Testimonials

Joyce did a FANTASTIC job re-designing our logo and presenting us with new visual brand guidelines that will be used for years to come. The result is a professional, coherent, image... and we love it! Joyce worked quickly but efficiently, asked just the right questions, and responded positively to our suggestions. It was a pleasure working with her and already, our donors and partners are applauding the new design. Thank you, Joyce!!!!!
Maia F.
Maia F.

Executive Director

Logo Design & Visual Brand Identity Project

Projet Jeune Leader is an AMAZING organization. I enjoyed working with Maia and her team immensely. They are very focused and organized. Working with Maia was an absolute pleasure. She is professional, dedicated, and fun! Her feedback was always positive and insightful. We had a terrific working relationship. The mission of Projet Jeune Leader is wonderful. I look forward to their success!!
Joyce C.
Joyce C.

Volunteer

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