SWOT Analysis

Help The Advocates for Human Rights understand their current strengths, weaknesses, opportunities, and threats, so that they can make informed organizational decisions.
The Advocates for Human Rights
Minneapolis, MN, USA
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The Advocates for Human Rights
Minneapolis, MN, USA


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Posted September 20th

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Project details

What we need
  • Document outlining Organization’s or a specific program’s strengths and weaknesses as well as potential opportunities and threats
Additional details

We are celebrating our 40th anniversary this year. We want to begin a strategic planning process to chart the next phase of the organization. We need to do an organizational assessment (SWOT) before deciding next steps in the process. If possible, we would like to complete the SWOT analysis before our board retreat on Nov 11, 2023.

What we have in place
  • We recently completed a capacity building campaign and have the materials related to that. We also have recently redesigned our website which provides extensive information about our work. We also have program data financial reports, yearly audits, grant proposals and grant reports that describe our work and include some metrics. We do not have a market analysis of human rights organizations.
How this will help
This project will save us $7,888 , allowing us to focus more resources on program work. We leverage our cash budget 4 to 10 times in our various programs. Saving approximately $8,000 will allow us to leverage $32,000 to $80,000 in human rights work.

We have completed a period of planned growth coming out of the pandemic. We have re-engaged former board staff and volunteers in our programming throughout our anniversary year. We also face unprecedented challenges in protecting human rights. It is a perfect time to take stock in where we are and chart where we want to go.

Project plan

Prep: Distribution of Materials & Goal Setting
  • Volunteer Manager provides Professional with information regarding current operations (financial, programmatic, physical and human resources), Organization-wide or program goals and mission, and market analysis
  • Professional facilitates meeting with Organization’s leadership to discuss goals for the SWOT analysis
  • Professional and Volunteer Manager outline next steps and timeline for the project (including individual meetings between Professional and members of Organization such as functional heads, board members, etc.)
Milestone 1: Initial Analysis
  • Professional analyzes the information shared by the Organization
  • Professional researches any additional information about external competitive landscape based on the market analysis
  • Professional conducts interviews with different Organization stakeholders for their perspectives on strengths, weaknesses, and opportunities and threats
Milestone 2: Draft Deliverables
  • Professional drafts overview and analysis of Organization’s strengths and weaknesses
  • Professional drafts overview and analysis of potential opportunities and threats
  • Draft of SWOT analysis created and delivered to the Volunteer Manager
Milestone 3: Final Deliverables
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional incorporates feedback into the draft to create final version
  • Final SWOT analysis created and delivered to the Volunteer Manager
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About the org

The Advocates for Human Rights
Our mission

The mission of The Advocates for Human Rights is to implement international human rights standards to promote civil society and reinforce the rule of law. By involving volunteers in research, education, and advocacy, we build broad constituencies in the United States and select global communities.

What we do

The Advocates for Human Rights believes that each one of us has a part to play in defending human rights. By engaging volunteers in hands-on human rights work, The Advocates not only accomplishes critical research and advocacy, we transform volunteers into advocates for human rights.

The Advocates works on two levels: the systemic level and the individual direct services level. The Advocates' unique approach grounds policy work in the lived experiences of our partners and clients. When our clients experience injustice, we help them and advocate to change the systems that perpetuate those injustices. When our partners report barriers to safety and security, we identify the gaps in legal protections and develop solutions.

Rooted in deep expertise and strong relationships, The Advocates works in our home community and in partnerships around the globe to address some of the most intractable human rights issues.


(No testimonial has been submitted by Robin)
Robin is a passionate, knowledgeable leader of The Advocates, and she has built a team of similarly strong and tenured staff; they are a pleasure to work with. Robin has extensive experience working with volunteers, both via Catchafire and as a core part of how the Advocates operates. As a result, she set clear expectations for me, consistently dedicated the necessary time to collaborate, and provided timely feedback. I hope to have the chance to work with Robin and The Advocates again!
Carla S.
Carla S.

Product Management Executive

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