Logo Design & Visual Brand Identity

Help Project Angel Fares elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Project Angel Fares
San Antonio, TX, USA
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Project Angel Fares
San Antonio, TX, USA


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Posted September 28th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

Timeframe 4 - 6 weeks. Not looking to create an entirely new logo but instead to build upon current Golf Event logo, so that is becomes a standing brand for the event. Logo to be used on sponsorship solicitations, printed material, banners, trophies, goody bag items, etc. Must be clean and recognizable an memorable.

What We Have In Place
  • I have copies of the past recent events showing how the logo has evolved. What I would be providing is a 3-page sponsorship form.
How This Will Help
This project will save us $4,817 , allowing us to provide for a family of 4, a 4 day, 3 nite trip to San Antonio to experience Morgan's Wonderland, expenses paid.

This particular form serves as the "leave-behind" for a call. Something for them to have in hand for budgeting purposes, and to address their level of giving. Our charity golf classic provides the funding for the program services. What is raised here dictates the number of children/families we can provide trips for.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Project Angel Fares
Posted by
Sharon K.

Executive Director

Our Mission

To provide families who have a child with a special health care need or disability the opportunity to visit San Antonio and experience the ultra-accessible Morgan's Wonderland and Inspiration Island, all expenses paid.

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