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Membership Strategy

Help CALIFORNIA ART CLUB develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
CALIFORNIA ART CLUB
Pasadena, CA, USA
CALIFORNIA ART CLUB
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CALIFORNIA ART CLUB
Pasadena, CA, USA

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Arts & Culture
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Business Development Entrepreneurship Strategy Consulting

Posted September 15th

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Membership Strategy

Project Details

What We Need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional Details

CAC Membership Drive 2023

Current Membership Numbers as of [Get date when compiled]
Total: 1,435
Collector's Circle: 22 (+19 Comp and Lifetime members)
Benefactor: 4
Patron: 87
Signature Artists: 71
Artist: 252
OOS: 72
Mentorship Program: 22
Student: 27
Associate Artist: 823
Previously Lapsed Members (All categories): 3,776
Total Contacts on ETAP: 9,532

Goal
Overall increase of 200 members within 3 months (September to December 2023) with intent to reach 1800 members


Strategic Steps:

What We Have In Place
  • We currently have an established membership program, which should make it easy for you to get started. We also have A MEMBERSHIP MANAGER, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,848 , allowing us to PROVIDE MORE AND NEW PROGRAMS AND BENEFITS

FOR OUR MEMBERSHIP GROWTH AND ATTRACTION OF FUNDS

Project Plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

CALIFORNIA ART CLUB
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Causes
Arts & Culture Education Youth Development
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CALIFORNIA A
CALIFORNIA A.

CALIFORNIA ART CLUB

Our Mission

As one of the oldest, largest and most active art organizations in the country, the California Art Club is committed to keeping the traditional arts and its time-honored skills alive. With fourteen chapters and members throughout the world, we offer a variety of thought-provoking exhibitions, engaging educational programs and expansive online resources of historical and contemporary art research materials. Because we believe that art empowers and brings people together in positive ways, the California Art Club attracts artists, art scholars and art enthusiasts of all ages who want to be part of this universal conversation

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