Visual Brand Guide

Help The MasterMind Cooperative provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
The MasterMind Cooperative
Philadelphia, PA, USA
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The MasterMind Cooperative
Philadelphia, PA, USA


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Posted September 13th

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Project Details

What We Need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional Details

A cohesive guide for all branded materials. Modern, relatively urban, bold, and cultured.

What We Have In Place
  • We currently have Pitch deck, logo (not set in stone), color scheme, which should make it easy for you to get started. We also have Adobe Creative Suite, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to make a greater impact, grow our reach, and improve fundraising efforts.

We must maintain a professional presence while remaining true to our core values of flexibility, authenticity, and relatability.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

The MasterMind Cooperative
Our Mission

The MasterMind Cooperative's MISSION
is to address the fundamental needs in transitioning people from marginalized communities into living lives where they can thrive, through their own passions and service. We work to eliminate previously maintained barriers to success in business, community, happiness, and wellness.

What We Do

Weekly Wellness Support

Each and every Sunday at noon we distribute free offerings to the community from Assembly of Love Church in Philadelphia (219 W. Tabor Rd., 19120) with support from our partnerships with Double Trellis and Sharing Excess. One of our primary focuses is recreational health, through activities that empower balance, health, and wellbeing for all. We provide a consistent flow of fresh fruits and vegetables, fully-prepared nutritious meals, personal hygiene products, and even clothing when available.

Residential Training Program

We are currently fundraising to provide space for entrepreneurs and artists to conveniently and comfortably collaborate while birthing their business or completing new projects. There will be areas dedicated to group working, open desks, a meeting room, library, and a fully stocked kitchen (with free beverages and refreshments). There will be technology center and recording studio equipment available for member use, as well as recreational space. There will also be a few single rooms, as well as dormitory-style rooms available for members to rent on a short-term basis. Very high-speed internet is essential, as the technology center will include services like Virtual Reality, online learning, and 3D printing.

Sustainability Experience Campus(es)

There will be land available in various places in the United States, and abroad, where participants can learn about sustainable agricultural business models, growing their own foods, nature-based businesses, and hosting quarterly recreational health retreats. This program is housed within the Co-Living/Co-Working service. Artists and Innovators will apply to this program, and those selected will be required to complete a virtual course before gaining access to the shared residential space.

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