Website Audit

Help The Alex House Project assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
The Alex House Project
Brooklyn, NY, USA
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The Alex House Project
Brooklyn, NY, USA


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Posted September 18th

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Project Details

What We Need
  • Feedback on the current website’s layout, user functionality, mobile-friendliness, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
What We Have In Place
  • We currently have a development and communications professional, which should make it easy for you to get started. We also have a Communications contractor, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,762 , allowing us to focus our energies on putting the organizations first-ever major donor fundraising program into place.

The Alex House Project has not updated its website since before the pandemic. It is entering a new phase of growth and urgently needs a new website to communicate its current mission and scope of work. The new website is important for both the young mothers who use the program and the donors that support it.

Project Plan

Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About The Org

The Alex House Project
Our Mission

The Alex House Project envisions a world in which low-income families benefit from
comprehensive support. In particular, young women transition successfully into parenthood with peer-led parenting training, encouragement, and assistance
to access higher education and employment

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