Logo Design & Visual Brand Identity

Help Erdi Foundation elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Erdi Foundation
Melbourne, Australia
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Erdi Foundation
Melbourne, Australia

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Posted September 20th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We will need a refresh of our current logo. I can provide it in .jpg, .eps and PDF formats. We're not familiar with editing software, but it would be great to have those options for the new refreshed version as well. Thanks!

What we have in place
  • We currently have a Design Brief and current logo, which should make it easy for you to get started. We also have some ideas of how we want to match to our head organsation, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to give more generously to our charities.

By updating our logo and visual brand we will connect with our audience in a more modern way, and link to our parent company in a more visual way.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Erdi Foundation
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Posted by
Rachel F.

Administration Manager - Philanthropy

Our mission

The Erdi Foundation was established in 2014 with the mission to strengthen community life and to address disadvantage in Australia and Israel. Consistent with the intentions of the founders, Eva and Les Erdi, funding is available for charitable organisations that share and can help advance this mission

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