Search Engine Optimization Audit

Help Justice Revival assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Justice Revival
Washington, DC, USA
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Justice Revival
Washington, DC, USA


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Posted August 9th

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Search Engine Optimization Audit

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional Details

Our primary goal is to improve our SEO and to get trained on how we can maintain and manage SEO moving forward. We are hoping to do this within the next 4-6 weeks, before the year-end fundraising season begins in earnest. In early 2024, we are planning to go through a more thorough web refresh process.

What We Have In Place
  • We currently have Google Analytics and a SEO plug in set up on our WordPress site that you can access and review to gain insight on our current and past performance. I am our organization's Communications Manager and will be available to assist with anything else you may need.
How This Will Help
This project will save us $5,767 , allowing us to invest more of our time and resources into human rights educational programs and advocacy efforts.

We are a very small organization and don't have the resources to invest in paid advertising right now. We hope that boosting our organic reach on the web through SEO will help us reach more people who may be interested in our work and mission. We also have resources on our website that may be relevant and interesting to certain audiences, so we'd like to help more people find them.

Project Plan

Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

Justice Revival
Our Mission

Our mission is to inspire, educate, and mobilize Christian communities to respond faithfully to the call to justice by standing in solidarity with the oppressed and defending the human rights of all.

Our vision is a just and equitable society in which every person can experience abundant life because the human dignity of all people is respected, the human rights of all are safeguarded, and all are treated as beloved members of the human family, formed in the image of God

What We Do

We provide churches and seminaries with innovative, quality education that explores the importance of human rights to a Christian understanding of justice.

We voice faithful commitment to the cause of justice and the equal rights of all people, both in the Church and the public square.

We marshal the cultural, spiritual, and intellectual resources of the Christian tradition to advocate with a prophetic voice for justice and human rights for all.

We forge relationships and foster collaboration between Christian congregations and human rights organizations.

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