Facebook Ads Set Up

Help GIRL NOW WOMAN LATER INC promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
Marietta, GA, USA
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Marietta, GA, USA


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Posted October 2nd

Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook pixel creation, if appropriate
Additional details

Our Facebook account is already set up and running. We are looking for an expert to help us better our Facebook Ad Campaign, Facebook Pixel account.
Basically, we want to increase traffic to our organization's Page or website through a series of Facebook ads or promote a couple of our events to a custom audience.

What we have in place
  • We currently have the account setup and previous campaign ads that be reused, which should make it easy for you to get started. We also have Goggle Ads Campaign that can be used as an inspiration, and the ability to provide any other information you need.
How this will help
This project will save us $3,607 , allowing us to provide more services like the menstruation health workshops, which we are currently offering.

This project would help us in increasing our individual donors.

Project plan

Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About the org

Our mission

Girl Now, Woman Later, Inc. provides menstrual education and increases competency for middle and high school girls in Burkina Faso so they can graduate and become emancipated women.

What we do

Girls Now Woman Later is making it possible for girls in Burkina Faso to NOT skip on life but live to their fullest potential!
We provide menstrual educational workshops, feminine hygienic products, and tuition assistance to underprivileged middle and high school girls in West Africa, Burkina Faso.

The pixel