Visual Brand Guide

Help Stillborn And Infant Loss Support-SAILS provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Stillborn And Infant Loss Support-SAILS
Laurel, MD, USA
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Stillborn And Infant Loss Support-SAILS
Laurel, MD, USA


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Posted November 12th

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Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details

We have a logo only in various versions, thanks to an amazing Catchafire volunteer and now we need a brand guide.

What we have in place
  • We currently have various versions of our logo, which should make it easy for you to get started. We also have a pdf guide that needs to be updated, and the ability to provide any other information you need.
How this will help
This project will save us $3,607 , allowing us to cover the funeral costs for families who are grieving the death of their baby.

Communicating consistently is key across all of our platforms. We want to make sure that all of our visual assets are consistent and communicates trust, hope and compassion to the community we serve.

Project plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Stillborn And Infant Loss Support-SAILS
Our mission

Our mission is to help families and individuals who experience stillbirth and pregnancy loss improve their mental health and well-being through community building, education, mentorship, and support groups.

What we do

We offer a wraparound suite of services to support families and individuals at the time of or following stillbirth or pregnancy loss. These services include an 8-week grief recovery program, annual and monthly events, an online community, an online memorial page, financial assistance for burial/memorial, keepsake boxes, cards, and small gifts at various milestones to remember their baby and cuddle cot donations.


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