Social Media Plan

Help WhoWhatWhy * A social media plan to help it develop a presence in the digital sphere through social media sites like Facebook, Twitter, and others.
WhoWhatWhy
New York, NY, USA
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WhoWhatWhy
New York, NY, USA

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Posted September 23rd

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Project details

What we need
  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization
What we have in place
  • We currently have four team members assigned to specific social media platforms and volunteers available to staff more of them.
How this will help
This project will save us $3,607 , allowing us to launch 5 new investigations on crucial issues.

Those who know us love our unique, no-holds-barred approach to journalism. Unfortunately, not enough people know about us. We already use several platforms so we need someone who can come up with a sophisticated plan to up our game and draw the attention of those usually too busy to slow down and smell the flowers.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
1
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
3
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
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About the org

WhoWhatWhy
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Posted by
Russ B.

Editor-in-Chief and CEO

Our mission

Provide the public with crucial information not normally unearthed or delivered by conventional media. We cover stories and angles others cannot or will not, with intelligence, honesty, and a hunger to know. We believe that the public has the right to the truth, that the truth changes minds--and that when you change minds, you change everything.

Testimonials

Emily is enthusiastic and really took to the possibilities. She has a lot of great ideas.
Russ B.
Russ B.

Editor-in-Chief and CEO

Social Media Plan Project

Who What Why is truly a budding organization with a lot of new insight to offer into the media realm. It was exciting to be on the forefront of some major social media developments and I recommend the opportunity to volunteers!
Emily H.
Emily H.

Communications, Multimedia and Creative Strategist

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