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Search Engine Marketing Plan

Help Turtle Bay Music School create a plan to optimize how their website appears in search results, or with an advertising campaign.
Turtle Bay Music School
New York, NY, USA
Turtle Bay Music School
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Turtle Bay Music School
New York, NY, USA

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Arts & culture
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Digital marketing Search engine marketing

Posted September 21st

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Search Engine Marketing Plan

Project details

What we need
  • Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
  • Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
  • Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
  • Note: Google AdWords is one kind of PPC tool
What we have in place
  • We are recipients of a Google AdWords Grant and we have existing social media accounts on Twitter, Facebook, and Instagram. We also have a comprehensive marketing plan for the year that outlines key messages and strategies for reaching new audience members.
How this will help
This project will save us $7,098 , allowing us to provide a year of music education for 60 public school students who otherwise wouldn't receive music instruction.

We are launching a brand new website and we need some expert help to utilize its potential to the fullest! This project is a key part of our strategy to increase the online visibility of our organization, furthering our mission to provide all New Yorkers with high-quality music experiences.

Project plan

P
Prep: Align on Goals & Share Information
  • Volunteer Manager outlines any current SEM activities/strategies, including use of search keywords, SEO tactics, PPC ads, website or blog content strategies
  • Volunteer Manager shares any existing materials relating to SEM
  • Professional meets with the Volunteer Manager for a brainstorming and overview session to discuss goals, online assets, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Assess Current State & Review Plan
  • Professional assesses current site traffic, search rankings, content and architecture
  • Professional creates a first draft of the SEM Plan and shares it with the Volunteer Manager
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final SEM Plan
  • Professional incorporates Volunteer Manager’s feedback and creates a final draft of the SEM Plan
  • Professional delivers final document to the Volunteer Manager and provides recommendations for implementation, based on staff capacity and budget
3
Milestone 3: Training
  • Professional trains Volunteer Manager on how to evaluate performance of SEM Plan and measure key site metrics with Google Analytics or a comparable online statistics resource
  • Professional and Volunteer Manager meet 1 month after implementation to assess how SEM Plan is performing and any tweaks that should be made
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About the org

Turtle Bay Music School
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Causes
Arts & culture Youth development
Posted by
Mia K
Mia K.

Communications & Marketing Associate

Our mission

Turtle Bay Music School strives to spread the transformative power of music by providing the highest quality music education and experiences to all in the community who seek them.

Testimonials

Read the Impact Story
Working with Justin was a wonderful experience! He helped us completely revamp our Google AdWords campaign, working within the constraints of our AdWords Grant to greatly increase the visibility and effectiveness of our ads. Throughout our project, he was incredibly gracious and willing to answer all our questions. We definitely could not have done this project without him!
Mia K.
Mia K.

Communications & Marketing Associate

Search Engine Marketing Plan Project

(No testimonial has been submitted by Justin)
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