Visual Brand Guide

Help Kenwood Oakland Community Org provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Kenwood Oakland Community Org
Chicago, IL, USA
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Kenwood Oakland Community Org
Chicago, IL, USA


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Posted May 12th

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Project Details

What We Need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional Details

We are looking to have high-resolution images of our current logo in organizational colors, complete style guide, and help solidifying which colors and typefaces we will use in print and online communications.

What We Have In Place
  • We have 2 versions of our logo and a color family that we have been using. We are also able to provide our letterhead, a website link, and past newsletters so you can see where our branding currently falls.
How This Will Help
This project will save us $4,212 , allowing us to focus those resources on operations and programming to achieve our mission

As we grow we need to have a clearly communicated visual brand identity so all who engage with us are receiving high-quality communications that conveys our impact.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Kenwood Oakland Community Org
Our Mission

Through the sustained engagement of low-income and working families, KOCO develops multi-generational leaders who impact the decision-making process and public policies, improving the quality of life in our local communities.

KOCO's organizing agenda is directly informed by its constituency, the low-income and working families within the North Kenwood, Oakland, and its adjacent communities. KOCO's organizing approach engages residents in identifying the issues that they want to see addressed, and facilitating the planning, strategizing and training opportunities to aid residents in addressing issues.

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