Visual Brand Guide
Visual Brand Guide
Project Details
What We Need
- Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional Details
We are looking to have high-resolution images of our current logo in organizational colors, complete style guide, and help solidifying which colors and typefaces we will use in print and online communications.
What We Have In Place
- We have 2 versions of our logo and a color family that we have been using. We are also able to provide our letterhead, a website link, and past newsletters so you can see where our branding currently falls.
How This Will Help
This project will save us $4,212 , allowing us to focus those resources on operations and programming to achieve our mission
As we grow we need to have a clearly communicated visual brand identity so all who engage with us are receiving high-quality communications that conveys our impact.
Project Plan
About The Org
Kenwood Oakland Community Org
Our Mission
Through the sustained engagement of low-income and working families, KOCO develops multi-generational leaders who impact the decision-making process and public policies, improving the quality of life in our local communities.
KOCO's organizing agenda is directly informed by its constituency, the low-income and working families within the North Kenwood, Oakland, and its adjacent communities. KOCO's organizing approach engages residents in identifying the issues that they want to see addressed, and facilitating the planning, strategizing and training opportunities to aid residents in addressing issues.