Google Analytics Reporting

Help Better Because Collective set up the right reports to understand how visitors are navigating their website and exploring their products and services online.
Better Because Collective
San Francisco, CA, USA
Log in to follow
Better Because Collective
San Francisco, CA, USA


Live Projects


Matched Projects

Posted May 25th

Share this project:

Project Details

What We Need
  • An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
  • Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
  • Optional: Training on how to create reports and use common insights features in Google Analytics
Additional Details

Google just reminded me that Google Analytics 4, is replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new data. Setting up and customizing our Google Analytics 4 setup now will ensure we collect the right data for the specific conversions, audiences, and other analytics data that we care most about, so we can continue to measure our most valuable actions. We need somebody to do this for us since we're not tech-savvy.

What We Have In Place
  • We currently have a volunteer manager and a google analytics account, which should make it easy for you to get started. We also have a very organized google drive/remote work environment, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,757 , allowing us to Continue to run on a shoestring budget with only volunteers.

We need to keep our google analytics running smoothly so we can track our audience, engagement, and impact.

Project Plan

Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of the current setup of Google Analytics and shares login details for existing Google Analytics account
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals for reporting and analysis
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Report Creation & Feedback
  • Professional creates an initial set of reports in Google Analytics based on initial conversation with Volunteer Manager
  • Professional shares reports with the Volunteer Manager and explains how they map to the Organization’s goals
  • Volunteer Manager provides any feedback on reports (up to two rounds)
  • Professional implements feedback and provides a revised set of reports
Milestone 2: Training & Best Practices
  • Professional creates guidelines for continued maintenance and update of reports in Google Analytics, as well as data interpretation and analysis
  • Professional reviews above guidelines with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly use reports for tracking and analysis
Milestone 3 (Optional): Additional Training
  • Professional walks the Volunteer Manager through the process of creating and saving reports
  • Professional shows the Volunteer Manager how to use common insights features in Google Analytics, such as Audience Insights, Traffic Insights and Search Insights
Show More

About The Org

Better Because Collective
Posted by
Rebecca M.

Executive Director/Volunteer manager

Our Mission

Better Because Collective is an organization that fosters growth from trauma through storytelling.

What We Do

Better Because Collective is an organization that fosters growth from trauma through the power of storytelling. We provide support and resources to individuals who want to turn their challenging life experiences into stories of hope. Our platform is for anyone looking for connection, community, and kindness at any point on their journey. We believe that when trauma is acknowledged, embraced, and shared as a vital part of the human condition, it empowers the individual spirit and enriches our collective story.

Our Values

-Engage with Kindness
-Enable Positivity
-Foster Hope
-Share Wisdom
-Grow Community

The pixel