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Membership Strategy

Help Mustard Seed Outreach Center develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Mustard Seed Outreach Center
Hartford, CT, USA
Mustard Seed Outreach Center
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Mustard Seed Outreach Center
Hartford, CT, USA

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Cause
Community & economic development
Skills
Business development Entrepreneurship Strategy consulting

Posted May 22nd

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Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

We need to create a new membership strategy.

What we have in place
  • We currently have dedicated board member, which should make it easy for you to get started. We also have board of directors that have a long history with org, and the ability to provide any other information you need.
How this will help
This project will save us $3,808 , allowing us to work on other initiatives.

This will help MSOC have a passive income for future initiatives

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Mustard Seed Outreach Center
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Cause
Community & economic development
Posted by
Yesenia F
Yesenia F.

Board Member

Our mission

To empower and improve the quality of life of families, youth and individuals in the Greater Hartford community by developing and implementing programs that are sensitive to the community's needs.

What we do

Mustard Seed Outreach Center (MSOC) is a nonprofit, philanthropic organization that has been providing diverse services in Hartford County since May of 2008. We have developed programs to improve the quality of life of families in our community.

Testimonials

Read the Impact Story
Working with Catherine was such an amazing opportunity. This was thanks to Hartford Foundation for Public Giving and Catchafire. Catherine's expertise was exceptional, she quickly recognized the missing pieces and provide clear instructions and directions for the project. At the end, her recommendations, once implemented will provide the organization effective committees.
Yesenia F.
Yesenia F.

Board Member

Membership Strategy Project

It was a pleasure learning about the work of Mustard Seed Outreach Center and working with Yesenia. The project evolved from its original version to better match the organization's needs. Yesenia and I communicated frequently and expectations were clear. I'd be happy to work with Yesenia again!
Catherine W.
Catherine W.

Volunteer

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