Website Content Plan

Help The Australian Jewish Fertility Network get organized for their website development project by identifying what types of information and images they need, and creating a plan to pull it all together.
The Australian Jewish Fertility Network
Sydney, Australia
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The Australian Jewish Fertility Network
Sydney, Australia


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Posted April 23rd

Project Details

What We Need
  • A document outlining each page and section of the website, with descriptions of written and visual content for each
  • An assessment of the written content, specifically indicating where written content is final, draft (needs editing), or needs to be written from scratch
  • An assessment of the visual content, specifically indicating which visual assets are ready and which need to be created or sourced
  • Advice on how to collect content from other places (e.g., marketing materials, grant proposals, event photos, etc.) and edit it for the website
  • Note: This project is for content planning only. For additional support, see the Website Creation: Build a Brand New Site bundle
Additional Details

We currently have a website which is very outdated and we are going to be investing in upgrading it. We need an external professional to review the content and make suggestions about how to improve the site. We have already done a website audit focusing on visual elements and userability.

What We Have In Place
  • We currently have Lots of content, great ideas and a web developer, which should make it easy for you to get started. We also have some time, and the ability to provide any other information you need.
How This Will Help
This project will save us $1,636 , allowing us to support more families experiencing the struggle of infertility.

Our organisation has witnessed exponential growth in the last 12 months of over 250% increase in demand for our services. We have slightly reframed our audience and are aware that our website doesn't clearly and consistently reflect that. We have also received funding to add a resource centre to the site and need to ensure that it is properly integrated.

Project Plan

Prep: Introduction & Kick-Off
  • Volunteer Manager explains website goals and primary audience
  • Volunteer Manager shares examples of other websites they like and sends any existing content and visual assets to Volunteer
  • Volunteer asks questions to get a full understanding of website content needs
  • Volunteer creates rough outline of website pages and content sections that content will be needed for
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
Milestone 1: Review Draft Plan
  • Volunteer provides draft of the website content plan, including a description of the type of written and visual content needed for each page or section on the site
  • Volunteer makes suggestions as to which existing content from other materials (grant proposals, fliers, etc.) can be used for each section
  • Volunteer and Volunteer Manager discuss plan and identify the status of the written and visual content (i.e., which elements are final, which are in draft form and need editing, and which do not exist yet and need to be written or sourced)
  • Up to 2 rounds of feedback
Milestone 2: Review Final Plan
  • Volunteer and Volunteer Manager meet to review the content plan to make sure that all required content has been identified and the flow of information on the website will be clear and compelling
  • (Optional): The Volunteer may offer to proofread and/or edit the draft written content, and/or may offer to help the Volunteer Manager source images and other visual assets for the website.
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About The Org

The Australian Jewish Fertility Network
Our Mission

Our Vision
The Australian Jewish Fertility Network (AJFN) believes that no Australian Jewish couple should ever feel alone on their fertility journey.

Our Mission
For those couples struggling to achieve their dreams of having a baby, the AJFN is a beacon of hope, offering financial support to couples that cannot afford fertility treatment, as well as emotional support and educational services to all couples struggling with infertility.

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