Social Media Audit

Help The Australian Jewish Fertility Network assess the current state of their social media pages and gain actionable recommendations on how to improve presence and engagement.
The Australian Jewish Fertility Network
Sydney, Australia
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The Australian Jewish Fertility Network
Sydney, Australia


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Posted April 23rd

Project Details

What We Need
  • Profile & page setup assessment of whether relevant information and fields are filled
  • Statistics on posts, engagement, and follower demographics
  • Evaluation of strengths and weaknesses as well as recommendations to improve
Additional Details

Facebook, instagram and LinkedIn. We tend to post a few times a week. Our market is niche but global. I don't think we are maximising our impact on socials and would like an external professional to give us some insights.

What We Have In Place
  • I'm not sure what resources you would need to perform this audit.
How This Will Help
This project will save us $1,792 , allowing us to give financial support to a family needing another round of IVF.

We are a very small organisation with big dreams, achieving enormous impact. Over the last year we have experienced incredible growth of over 250% in demand for our services. Due to the rapid growth we have become very reactive rather than proactive and part of our strategic focus for the next quarter is to shift this so that we are clearer about our goals and intentions.

Project Plan

Prep: Information Sharing & Goal Setting
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Initial Assessment & Feedback
  • Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
  • Professional performs SWOT analysis of current social media presence
  • Volunteer Manager reviews draft and provides feedback to the Professional
Milestone 2: Deliver Final Recommendations
  • Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
  • Professional answers any questions, and provides recommendations for next steps or finding assistance going forward
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About The Org

The Australian Jewish Fertility Network
Our Mission

Our Vision
The Australian Jewish Fertility Network (AJFN) believes that no Australian Jewish couple should ever feel alone on their fertility journey.

Our Mission
For those couples struggling to achieve their dreams of having a baby, the AJFN is a beacon of hope, offering financial support to couples that cannot afford fertility treatment, as well as emotional support and educational services to all couples struggling with infertility.

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