Marketing Strategy

Youth Development

By MacBain M.

Executive Director

Posted Jul 24, 2018


This project will save us $11,198 , allowing us to support 6 parenting faciulitators working with over 30 parenting circles.

What We Need

  • A written summary of the Organization's marketing goals and target audiences
  • A list of key marketing channels that will yield the highest return on investment, with rationale
  • Specific tactics the Organization can use to leverage the identified marketing channels
  • Messaging guidelines for the channels identified, including specific key messages (if needed)
  • A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time

How This Will Help

YONECO is a growing local organisation whose services depend on donor and constituency support. YONECO needs to reach out to the community, communicate its vision, mission and strategies clearly to the donors (current and potential), the beneficiaries and client and also the private sectors in order to increase our visibility and profile. The project therefore will help us to increase YONECO visibility, promote the work of YONECO to various groups and ensure that our services are of high quality. The project will also increase the donors and further improve our relationships.

What We Have In Place

We are in the process of developing an brand message and pitch deck. We also have a twitter account, face book accounts and also a radio station that reaches out to a number of young people and the society at large. YONECO has a list press contacts and a donor directory that we will use to engage the various actors.

Fun Fact

YONECO is as fascinating as a Beaver whose behaviour is sometimes instinctive but also learning through imitation and experience. YONECO has cautious thinking, creating natural environments for others which entails friendliness, compassionate, accommodative, caring and loving. As the work of the beaver is enjoyed by many, YONECO's work benefits many.

  • Location: Remote (work anywhere)

Project Steps

Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
Milestone 2: Strategy Finalization
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
Prerequisites for Professional
  • Experience in marketing strategy, brand management, market research, or a related field
Prerequisites for Organization
  • Clear goals for your marketing efforts, and an understanding of the audiences you want to target
  • An understanding of the staff capacity and budget (if any) that you can dedicate to marketing
  • Clear brand messaging in place that can be used in your marketing
  • Staff member ready to prioritize this project

Our Mission

YONECO is committed to empowering youth, women and children, combating the spread of HIV infection, mitigating the impact of AIDS, promoting human rights and democracy and conducting research for youth, women and child development

  • City: New Geneva, PA, USA
  • Staff Size: More than 50
  • Org age : 10-25 Years
Youth Development Health & Nutrition Women's Issues