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Social Media Audit

Help Yume Africa assess the current state of their social media pages and gain actionable recommendations on how to improve presence and engagement.
Yume Africa
Atlanta, GA, USA
Yume Africa
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Yume Africa
Atlanta, GA, USA

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Cause
Education
Skills
Social media

Posted February 21st

Social Media Audit

Project details

What we need
  • Profile & page setup assessment of whether relevant information and fields are filled
  • Statistics on posts, engagement, and follower demographics
  • Evaluation of strengths and weaknesses as well as recommendations to improve
Additional details

We are currently using the following social media platforms with little to no success: Instagram, Facebook, TikTok, Twitter, LinkedIn and YouTube. We would like to understand our metrics and engagement and identify strengths and weaknesses to determine what type of content our audience responds best to.

What we have in place
  • We currently have business accounts with metrics up to date, which should make it easy for you to get started. We also have data for each social media account, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to launch our farming education program in Cameroon for young students.

This audit of our current social media content will help identify our strengths and weaknesses and increase our social media engagement by 50% within the next six months by creating more interactive and engaging content and find potential new donors.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Initial Assessment & Feedback
  • Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
  • Professional performs SWOT analysis of current social media presence
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final Recommendations
  • Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
  • Professional answers any questions, and provides recommendations for next steps or finding assistance going forward
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About the org

Yume Africa
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Causes
Education Community & economic development
Posted by
MK
Madeleine K.

Founder and Board member

Our mission

Yume Africa's mission statement is to support and promote education of children and youth in Africa, thereby fighting poverty, fostering economic growth and preparing the leaders of tomorrow.

What we do

1. Sponsoring program
2. Tutoring program
3. Refugees Children Assistance

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