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Pricing Strategy

Help PMD Alliance create a well-designed pricing structure that accounts for key variables in their target market and product/service offering.
PMD Alliance
Tucson, AZ, USA
PMD Alliance
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PMD Alliance
Tucson, AZ, USA

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Cause
Health & nutrition
Skills
Finance Strategy consulting

Posted January 25th

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Pricing Strategy

Project details

What we need
  • Analysis of Organization’s target audience, competition, costs and products/services
  • Recommendations for pricing for existing products/services
  • Assessment of whether any products/services should be discontinued or offered at differential price points based on constituents’ needs
Additional details

We train and certify long term care facility staff on Parkinson's disease care. The training is delivered via on-demand videos and facilities must have at least 80% of their staff watch the videos and pass a test in order to qualify for certification.

What we have in place
  • We currently have brochure and pitch deck outlining certification deliverables, which should make it easy for you to get started. We also have a staff member lead, and the ability to provide any other information you need.
How this will help
This project will save us $6,868 , allowing us to offer scholarships to facility staff who can't afford to pay for the training, as well as invest in program marketing to better get the word out.

This project will help ensure our Parkinson's care certification is priced well enough to cover costs, appear reputable in the market alongside similar products, and be perceived as value for money spent. A solid pricing plan will result in more certifications purchased, which means more awareness and better care for people with Parkinson's living in long term care facilities.

Project plan

P
Prep: Current Materials
  • Volunteer Manager provides overview of current pricing and products/services and business practices
1
Milestone 1: Research & Analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session
  • Professional analyzes current pricing strategies
  • Professional gathers information about the Organization’s products and services and the use of the Organization’s resources in providing those products and services
  • Professional researches and analyzes similar products and services on the market
2
Milestone 2: Recommendations
  • Professional proposes pricing for products/services based on research of demand, audience, costs, competition, etc.
  • Professional assesses any changes needed such as phasing out certain products/services, differential or tiered pricing, etc.
  • Organization provides feedback to Professional's proposals
3
Milestone 3: Delivery of Pricing Strategy
  • Professional delivers a Pricing Strategy outlining the new pricing recommendations
  • Professional provides suggestions for how to roll out the new plan
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About the org

PMD Alliance
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Causes
Health & nutrition Disease & medical research
Posted by
Andrea M
Andrea M.

CEO

Our mission

Parkinson & Movement Disorder Alliance provides opportunities to learn, live life more fully and connect with community every day.

We do this by providing dynamic education, community and capacity building. We support people impacted by Parkinson disease and other movement disorders and those who care about them.

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