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Google Ads Campaign Support

Help OASIS Center International create a new or improve an existing campaign within their Google Ads account.
OASIS Center International
Crows Landing, CA, USA
OASIS Center International
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OASIS Center International
Crows Landing, CA, USA

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Cause
Arts & culture
Skills
Digital advertising Digital marketing

Posted January 24th

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Google Ads Campaign Support

Project details

What we need
  • Set up of new campaigns within existing Google Ads account, or optimization of existing campaigns for broader reach and more efficient cost per click
  • Note: This does not include account set up
Additional details

OASIS needs a Google Ad professional to help promote the OASIS Arts Festival (event date: 3/25/23).

What we have in place
  • We currently have past campaigns plans and metrics, which should make it easy for you to get started. We also have staff support that can give guidance, and the ability to provide any other information you need.
How this will help
This project will save us $11,472 , allowing us to reinvest the savings back into our arts program.

OASIS Arts Festival is our annual signature community event, where we have our youth and their families attend to enjoy the OASIS programs. This campaign will be very important for us because we are moving the location of the event for the first time. This year's event will be hosted at an elementary school in Los Angeles Unified School District.

Project plan

P
Prep: Confirm Budget, Goals, and Process
  • Discuss target audience, messaging, and desired conversion goals
  • Agree upon monthly spend and max CPC for campaigns
  • Set Professional up to access Google Ads account (for maximum security, we recommend that volunteers are set up with “Read Only” account access)
1
Milestone 1: Keyword Research and Optimization
  • Professional evaluates effectiveness of any existing keywords, and recommends any changes
  • Professional uses free tool like Google Keyword Planner or Ubersuggest to estimate monthly search volume & cost per click for new keywords
2
Milestone 2: Campaign Set Up and Optimization
  • For new campaigns, Professional writes copy and suggests extensions
  • For existing campaigns, Professional suggests changes to copy and ad delivery to improve reach and click-through rate
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About the org

OASIS Center International
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Causes
Arts & culture Youth development
Posted by
Jin S
Jin S.

Executive Director

Our mission

OASIS Center International is a 501(c)3 community development organization, working in partnership with both public and private entities to bring art back into the lives of our youth. Established in 2012, the vision of OASIS is to inspire a generation of youth to fulfill the highest level of life achievement possible through discovery and development of their inherent creative gifts. Our mission is to positively impact at-risk youth through a replicable Arts Mentoring Program and to enhance the skills of local artists through community engagement.

What we do

Recognizing the advantageous effects of arts education on both students and society, OASIS is committed to restoring arts and cultural enrichment at the core of communities, and we believe this starts with a focus on the youth, especially those at-risk in underserved areas of the community. OASIS provides students with instruction in a variety of modalities, including architectural design, creative art journaling, film-making, and tap dance.

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