Brand Messaging
Center for Policy Analysis
Center for Policy Analysis
0
0
Brand Messaging
Project details
What we need
- Document that articulates in a consistent voice key messages about our organization’s identity, constituents, and mission and vision.
- Creation of taglines and talking points to help us communicate clearly and concisely
- Recommendations on tailoring our messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
- We currently have a clear and articulate vision, which should make it easy for you to get started. We also have publicly available websites, and the ability to provide any other information you need.
How this will help
This project will save us $3,600 , allowing us to contact 1500 organizations to coordinate advocacy campaigns.
We need to convey quickly and graphically to funders and supporters how our projects on global trade, health care access, and women's rights are driven by and advance our commitment to social and economic justice.
Project plan
Our mission
Research, analysis and advocacy to advance social and economic justice, and public health.
What we do
TRUST WOMEN/SILVER RIBBON CAMPAIGN: Uniting to increase the voice and visibility of the pro-choice progressive majority supporting reproductive rights and respect for women. Hear about our latest actions to energize and mobilize support for reproductive health, rights and justice. Our strategic and passionate advocacy are stirring change in California and nationwide. www.oursilverribbon.org
Men Who Trust Women: provides a unique opportunity for prominent men to play a visible, supportive, and influential part as allies for women's rights and autonomy. www.menwhotrustwomen.org
Center for Policy Analysis on Trade and Health (CPATH): Our original work and a core project today, CPATH is internationally recognized and respected for groundbreaking research, analysis and advocacy on global trade and health. CPATH is a leading Public Health Voice for a sustainable global economy, excluding tobacco from global trade agreements, and safeguarding access to affordable medicines. The tide is turning as the U.S. public, Congress, and our trading partners increasingly demand transparent negotiations, and trade policy that protects tobacco controls and other public health measures, and fosters health and economic justice. www.cpath.org
THE EQUAL HEALTH NETWORK: Timely, insightful reports and presentations communicate the heart of complex issues, empowering people of conscience to advocate for Equitable, Quality, Universal, Affordable health care. www.equalhealth.info
LISA KERNAN SOCIAL JUSTICE FELLOWSHIP: "The fellowship solidified my commitment to a career addressing health disparities. I learned how policies are made, but most importantly, how to UNDERSTAND policies to be able to advocate for change."
"Whether I was analyzing the Affordable Care Act, demonstrating
in the streets of San Francisco for reproductive justice, or sitting in
on briefings in Nancy Pelosi's office, I felt engaged, excited and enthusiastic." www.centerforpolicyanalysis.org
