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Marketing Strategy

Help Brain Injury Association of California * Advice on how to “market” the organization with limited resources * A plan on how to broaden its reach and support base * Instruction on what are and how to utilize the most e…
Brain Injury Association of California
Bakersfield, CA, USA
Brain Injury Association of California
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Brain Injury Association of California
Bakersfield, CA, USA

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Cause
Health & nutrition
Skills
Communications Marketing

Posted May 20th

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Marketing Strategy

Project details

What we need
  • A written summary of the Organization's marketing goals and target audiences
  • A list of key marketing channels that will yield the highest return on investment, with rationale
  • Specific tactics the Organization can use to leverage the identified marketing channels
  • Messaging guidelines for the channels identified, including specific key messages (if needed)
  • A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
  • We have brand messaging. Our website, that will be audited soon, receives over 2500 hits per month and we have 657 Likes on our Facebook page and 117 followers on Twitter.
How this will help
This project will save us $11,198 , allowing us to Serve over 350000 Californians living with brain injury.

The success of our organization depends on effective communication. Without your help, we cannot attract or retain donors. Your skills will empower us to raise funds to provide additional programs and services.

Project plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
2
Milestone 2: Strategy Finalization
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
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About the org

Brain Injury Association of California
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Causes
Health & nutrition Human services
Posted by
Paula D
Paula D.

Volunteer manager

Our mission

To be the Voice of Brain Injury

What we do

Provide information & resources, education, prevention, awareness and legislative advocacy.

Testimonials

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