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Social Media Plan

Help di Rosa * A social media plan to help it develop a presence in the digital sphere through social media sites like Facebook, Twitter, and others.
di Rosa
Napa, CA, USA
di Rosa
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di Rosa
Napa, CA, USA

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Cause
Arts & culture
Skills
Digital marketing Social media

Posted May 14th

Social Media Plan

Project details

What we need
  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization
What we have in place
  • All social media is handled by our part-time Public Relations Manager (M-Th, 32 hours/week). We have the following social media accounts:
    -Facebook (3,005 likes): 2-3 posts/week including event posts; stats monitored daily
    -Twitter (625 followers): activity fluctuates from daily to weekly; a mix of tweets, retweets, and replies
    -Flickr: new galleries added monthly to showcase exhibition openings and public events
    -YouTube: new videos have not been added in 2-3 years due to lack of video editing resources
How this will help
This project will save us $6,632 , allowing us to host 2 family programs at di Rosa.

The success of our exhibitions and events, audience retention, and brand awareness rests heavily on our social media engagement. However, with a small staff and limited resources, we need help identifying the most effective method for engaging audiences online, how to develop and present rich content, and how to balance social media with the daily office work flow.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
1
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
3
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
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About the org

di Rosa
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Cause
Arts & culture
Posted by
Anza J
Anza J.

Development Associate

Our mission

di Rosa is a place that provokes the imagination and creative spirit of our time and place through celebration of the arts and artists of Northern California in an extraordinary landscape.

What we do

di Rosa is the foremost collection of Bay Area artwork nestled in beautiful Napa Valley. Situated on over 200 acres, with more than 2,000 pieces, and a dozen live peacocks, there is surprise around every corner.

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