Website Copywriting

Help GOALS Haiti improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
GOALS Haiti
Sarasota, FL, USA
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GOALS Haiti
Sarasota, FL, USA

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Posted April 28th

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Project details

What we need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
What we have in place
  • We currently have an okay website, which should make it easy for you to get started. We also have plenty of great ideas, photos and stories, and the ability to provide any other information you need.
How this will help
This project will save us $6,073 , allowing us to employ 1 local Haitian staff for a year. Jobs are important in Haiti!

Because we work exclusively in communities in Haiti, telling our story to supporters abroad is critical! Our website was born when we were a small and grassroots effort (that is, one person with a big dream) but now we've grown and our website needs to grow with us!

Project plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About the org

GOALS Haiti
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Posted by
Jolinda H.

Executive Director

Our mission

GOALS Haiti uses soccer to engage youth in community service and education to improve quality of life today and develop new leaders for tomorrow.

What we do

GOALS is designed to tap into kids’ and communities’ incredible love for soccer and channel that passion toward long-lasting, sustainable change from the ground up.

GOALS uses sport to engage communities on issues that affect their daily lives, emphasizing education, health, gender, and the environment. Every week, teams choose a service project and attend an educational seminar in exchange for soccer equipment, food and water, materials, and a coaching stipend. On the field, players practice soccer, conflict resolution, and leadership skills.

Our impact:
Currently, GOALS’ daily soccer, service and education programs reach over 600 boys and girls, ages 7-18, each month at four different sites in Leogane. We have directly impacted over 6,200 people to date.

During 80,667 hours of volunteer service, our players have come together to plant 60 community vegetable gardens and 800 trees; pick up over 66,825 gallons of trash; and recycle six truckloads of plastic bottles. Since 2010, our kids have eaten over 232,000 healthy meals and 30 students have returned to school through our scholarship program.

Why we're unique:
- GOALS is the only organization in Haiti providing children with free, daily sport-for-development programs on a permanent basis.
- By requiring communities to support boys and girls teams equally, we are one of the most gender equitable sport-for-development projects worldwide.
- Fifteen of sixteen staff members are Haitian, and every member of “Team GOALS” participates in intensive leadership trainings.
- Monthly meetings are held publicly to solicit feedback, answer questions, and engage community stakeholders.

In our first two years, GOALS established itself as a global leader in the field and was awarded the “Best New Project” honor by Beyond Sport, presented by Tony Blair in London. Now if that doesn't say it all, what will?

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