Copywriting

Help School on Wheels Corp. express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
School on Wheels Corp.
Indianapolis, IN, USA
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School on Wheels Corp.
Indianapolis, IN, USA

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Posted April 27th

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Project details

What we need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
What we have in place
  • We currently have a marketing plan, amazing stats and standard language, which should make it easy for you to get started. We also have a great communications support team, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to recruit and train volunteers at 1 of our 13 partner sites for a full school year.

With recent School on Wheels program growth, we need someone to help create compelling language that harnesses our impact and moves individuals to action. We need your help to convey the impact of our programs on breaking the cycle of homelessness through education to both new volunteers and donors through a general informational brochure in order to keep our programs funded and running.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

School on Wheels Corp.
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Our mission

To provide one-on-one tutoring and educational advocacy for school-aged children impacted by homelessness.

What we do

We equip children impacted by homelessness with the educational tools necessary to achieve success in life and break the cycle of homelessness.

- Provide over 5,800 hours of one-on-one tutoring to school-aged children experiencing homelessness each school year
- Tutor in twelve partner locations up to four times each week
- Offer after school tutoring as well as lunch time curriculum-based programs
- Provide workshops, education panels and office hours to the parents of the children we serve to best equip them to be the best advocates for their child's education

Testimonials

Tom was terrific! Our organizational brochure had been a problematic project for our staff for quite some time as we tried to balance input from all departments. As soon as Tom took the lead, our message suddenly became clear. He extracted the essential elements of our mission, vision and successes, and created clear and compelling messaging that will engage new volunteers and donors.
Claire B.
Claire B.

Volunteer manager

Copywriting Project

It was really great to work with Claire. She took the time to provide detailed and thoughtful descriptions of the message the brochure needed to convey, and was always there to give feedback and answer my questions.
Thomas Q.
Thomas Q.

Volunteer

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