Social Media Plan

Help Gary Comer Youth Center * A social media plan to help it develop a presence in the digital sphere through social media sites like Facebook, Twitter, and others.
Gary Comer Youth Center
Chicago, IL, USA
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Gary Comer Youth Center
Chicago, IL, USA

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Posted April 27th

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Project details

What we need
  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization
What we have in place
  • We already have branding and a mission we are in the process of expanding. Our current mission, to support youth through high school, will soon expand to support youth through college graduation. We have a Facebook profile with 609 friends and a managed page with 1,162 likes. Our Twitter account has 529 followers. We also have a Flickr account, Instagram with 221 followers and Vimeo with two videos and 0 likes. In addition we have a blog embedded in our website.
How this will help
This project will save us $6,632 , allowing us to Serve more youth and cultivate new and established donors. None.

We have so many stories to tell. The success of our organization depends on our ability to succinctly get those stories in front of different audiences, including the general public, the philanthropic community, and youth and adults from the local community. Our goal is to become the expert voice in youth development and higher education attainment while supporting our students from grade school through college graduation.
www.gcychome.org

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
1
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
3
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
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About the org

Gary Comer Youth Center
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Our mission

We prepare young people for college, careers and futures as well-rounded, global citizens.

What we do

Located in the Greater Grand Crossing neighborhood on Chicago's South Side, the Gary Comer Youth Center is an innovative example of community commitment. Recognized as one of the nation's most unique youth-serving organizations, GCYC is proud of the creative pathways provided via academic success, enrichment, and college and career preparation. Programs within the 80,000 square-foot facility include college readiness, athletics, academic tutoring, performing and visual arts, health and wellness, culinary arts, technology, media and urban agriculture, media arts and more. The Youth Center draws its membership from over 75 schools across Chicagoland.

Testimonials

Jessica was a pleasure to work with. She took the time to fully understand our needs as an organization and helped us develop a plan to meet our goals.
AJ T.
AJ T.

Development Associate

Social Media Plan Project

(No testimonial has been submitted by Jessica)
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