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Brand Messaging

Help Appigi * Creating a consistent and compelling brand * Expert advice on how to manage your brand
Appigi
Astoria, NY, USA
Appigi
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Appigi
Astoria, NY, USA

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Cause
Science & technology
Skills
Marketing Writing

Posted April 8th

Brand Messaging

Project details

What we need
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
  • We currently have a logo, which should make it easy for you to get started. We also have promo videos, and the ability to provide any other information you need.
How this will help
This project will save us $3,600 , allowing us to connect 50000 referrals to clients in need.

Appigi is helping solve the problem of people falling between the service lines by assuring that social workers and other help professionals have tools to make easy referrals for their clients. We are creating apps and web tools that have easy to search referral data base. We are launching soon and need help with our branding to assure it conveys our mission.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
1
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
2
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
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About the org

Appigi
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Science & technology Human services Philanthropy & capacity building
Posted by
Margarita S
Margarita S.

Our mission

Appigi is your source for social service referrals. Appigi empowers the social service professional with a robust social service directory and data tools to help them empower their clients to be safe, housed, healthy, employed, and educated.

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