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Brand Messaging

Help Dana Adobe Nipomo Amigos * Creating a consistent and compelling brand * Expert advice on how to manage your brand
Dana Adobe Nipomo Amigos
Nipomo, CA, USA
Dana Adobe Nipomo Amigos
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Dana Adobe Nipomo Amigos
Nipomo, CA, USA

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Cause
Arts & culture
Skills
Marketing Writing

Posted April 7th

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Brand Messaging

Project details

What we need
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
  • We currently have a revised mission, vision, and values statement, which should make it easy for you to get started. We also have poignant organizational statements, and the ability to provide any other information you need.
How this will help
This project will save us $3,600 , allowing us to reach 200 new donors.

Brand messaging is critical for an organization with a profound public voice. Our nonprofit organization is in the midst of innovation, expansion, and evolution. During this exciting time of change, we want the our donors, members, visitors, and the community to appreciate the new identity of the organization. In order for our organization to communicate its mission correctly and effectively, we need to obtain compelling brand messaging.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
1
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
2
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
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About the org

Dana Adobe Nipomo Amigos
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Causes
Arts & culture Education Environment Youth development
Posted by
MW
Marina W.

Executive Director

Our mission

The primary goal of DANA is to preserve, restore, and interpret the historic 1839 adobe home, develop a 130 acre park, bring alive the history, and connect to culture and nature on the Central Coast for present and future generations.

Testimonials

Read the Impact Story
Julia created an excellent and incredibly useful Brand Messaging Guide, which helped our organization refine our mission and vision statement, and develop pitches for our stakeholders. She was very timely in her work and responding to my requests. Julia is very talented, professional, and a pleasure to work with.
Marina W.

Executive Director

Brand Messaging Project

(No testimonial has been submitted by Julia)
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