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This project was completed on Jun 22, 2015
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Matched with David W.
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See the Impact story
Search Engine Marketing Plan
The Center for Election Science
The Center for Election Science
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Search Engine Marketing Plan
Project details
What we need
- Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
- Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
- Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
- Note: Google AdWords is one kind of PPC tool
What we have in place
- We have a Google Adwords account set up, but it's only using about 3/5 of the $10K/month funds. Plus, our ads have a high bounce rate. We have awesome articles to show off, too, including this one: http://www.electology.org/#!Top-5-Ways-Plurality-Voting-Fails/c17jj/5519c9820cf215f35a2a557b
How this will help
This project will save us $7,098 , allowing us to introduce 24000 potential supporters to better voting methods.
Our website is one of the leading source of information on voting methods on the internet. And being a virtual organization, quality web traffic is how we communicate information on better voting methods. We get $10K/month in Google Adwords, but it's being heavily underutilized. We'd like you to help us change that.
Project plan
Posted by
Aaron H.
Executive Director
Our mission
We make democracy smart. The Center for Election Science is a nonpartisan 501(c)3 nonprofit dedicated to election-related scholarship. We educate the general public and help public and private organizations to use better voting methods.
What we do
We are constantly making efforts to educate the public. Our number of articles continues to grow. We’ve interviewed similar organizations and academics. Among these academics is Dr. Kenneth Arrow, a giant in social choice theory. Plus we made a really sweet video on Approval Voting with the help of our supporters.
We’re also on the ground. We’ve done public speaking events for Science Cafe in Arizona, Left Forum in New York, Potrero Hill Democratic Club in San Francisco, and Votenet in D.C. And we’ve spoken before elected bodies such as the San Francisco City Council; Littleton, Colorado City Council; and Arizona House Judiciary Committee.
Additionally, we have provided counsel to civic organizations and political parties of all stripes to improve their internal election process.
Testimonials
David was great. He had a tough job but told it to us straight. Our area makes it challenging to come up with good key words, and we have some site issues that made this worse. While making the best of a bad situation (high bounce rate), David gave us some tips on how we can increase performance for our Adwords as we transfer over to a new site. David was also very timely and responsive, just what you need. Thanks, David!
(No testimonial has been submitted by David)
