Brand Messaging
Playworks Massachusetts
Brand Messaging
Project details
What we need
- Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
- Creation of taglines and talking points to help the Organization communicate clearly and concisely
- Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
Additional details
We would like to work with someone in person if possible. Our offices are located in greater Boston and we hope you can join us for recess!
What we have in place
- Playworks is an identifiable brand with name recognition across the country and we have boilerplate language to support the development of our local brand message. In addition, we have developed stock language that supports our local impact around education and school climate that our stakeholders want to hear. We need your help piecing it together and creating the most effective strategy.
How this will help
This project will save us $3,600 , allowing us to serve 15000 children annually.
The success of our organization depends on ability to clearly articulate our mission to Playworks stakeholders. We need your help developing a local brand message that aligns with our program impact. Your skills will help us tell our story, and in turn, increase awareness and funding.
Project plan
Posted by
Jonathan G.
Non-Profit Leader
Our mission
To improve the health and well-being of children, and enhance their education, by increasing opportunities for physical activity and safe, meaningful play.
What we do
In 1995, Playworks Founder Jill Vialet got an earful from a principal she was visiting in Oakland, California. Rather than recess being a happy, playful time for the kids, the principal lamented that it had become the most chaotic period of the school day, with kids getting hurt, getting into trouble and getting left out. In that moment Jill saw an opportunity to change recess, to make it a positive and productive time for all kids. In 1996, Jill founded Playworks.
Principals tell us that nearly all discipline-related problems in school occur during lunch and recess. Instead of going back to class energized and ready to learn, the kids return to class upset and unable to focus.
We can change this. Recess should be fun and energetic and safe and inclusive for everyone. Isn't that what we want for all kids in elementary school today?
When recess becomes a healthy, integral part of the school day, kids carry that positive experience with them beyond the playground.
We are coaches, kids, teachers, parents and supporters who believe in the power of play to make kids, schools and communities stronger. On our playgrounds, everyone plays, everyone belongs, everyone contributes to the game. Coaches encourage kids to bring out the best in themselves and each other, and kids learn the value of fair play, compassion and respect.
