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Marketing Strategy

Help Wilson Pregnancy Center * Advice on how to “market” the organization with limited resources * A plan on how to broaden its reach and support base * Instruction on what are and how to utilize the most e…
Wilson Pregnancy Center
Wilson, NC, USA
Wilson Pregnancy Center
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Wilson Pregnancy Center
Wilson, NC, USA

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Cause
Gender equity & justice
Skills
Communications Marketing

Posted March 16th

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Marketing Strategy

Project details

What we need
  • A written summary of the Organization's marketing goals and target audiences
  • A list of key marketing channels that will yield the highest return on investment, with rationale
  • Specific tactics the Organization can use to leverage the identified marketing channels
  • Messaging guidelines for the channels identified, including specific key messages (if needed)
  • A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
  • We have a Facebook page with 358 'likes'. We have many substantial relationships throughout the Christian community in support of our services. We will soon have a professional medical service ready to market at no cost to our patients.
How this will help
This project will save us $11,198 , allowing us to market limited obstetrical ultrasounds to 1000 + women making pregnancy decisions.

As we celebrate 30 years as a non-profit, faith-based ministry, we are preparing to take an enormous growth step by becoming a medical clinic. We are currently working with a medical director who is a licensed doctor, and we are preparing to hire a Nurse Manager. Our plan is to launch the clinic by the end of this summer, 2015. A marketing strategy will be vital to the success of our new clinic as we seek to connect women to our free medical services offering limited obstetrical ultrasound through which we will medically diagnose and determine viability of pregnancy.

Project plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
2
Milestone 2: Strategy Finalization
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
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About the org

Wilson Pregnancy Center
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Causes
Gender equity & justice Education Maternal health
Posted by
Laura S
Laura S.

Volunteer manager

Our mission

Mission: To communicate accurate and truthful information to those affected by an unplanned pregnancy and provide them with physical, emotional, and spiritual support.

What we do

Strategy: To provide pregnancy tests, options, pregnancy and parenting education, and post-abortion care through gospel-centered ministry. (*goal is to add limited obstetrical ultrasound by September 22, 2015)

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