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Website Copywriting

Help California Institute for Rural Studies improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
California Institute for Rural Studies
Santa Cruz, CA, USA
California Institute for Rural Studies
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California Institute for Rural Studies
Santa Cruz, CA, USA

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Posted March 12th

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Website Copywriting

Project details

What we need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
What we have in place
  • We currently have a website and a brand messaging brief which should make it easy for you to get started. We know our target audiences and have the ability to provide other information you need. We have two Facebook pages each with over 1,000 likes that we stay pretty active on.
How this will help
This project will save us $6,073 , allowing us to improve conditions for 100 at risk farm workers.

The success of our organization depends on our objective research. Without your help, we cannot make people aware of our impact. Your skills will empower us to reach new audiences .

Project plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About the org

California Institute for Rural Studies
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Education Arts & culture Community & economic development
Posted by
Gail W
Gail W.

Executive Director

Our mission

CIRS works to radically transform rural California as systems of oppression and extraction give way to systems which are life-affirming, sensitive to many types of knowledge, equitable and reflective of the rich cultural landscape of rural California.

What we do

CIRS creates research-based tools for action in partnership with rural communities of color who are working to eradicate white supremacy, take down colonial power structures and replace dysfunctional institutions.

Testimonials

Read the Impact Story
Yousef was great but not exactly what we needed.
Gail W.
Gail W.

Executive Director

Website Copywriting Project

(No testimonial has been submitted by Yousuf)
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