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This project was completed on Mar 22, 2016
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Matched with Anitha T.
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See the Impact story
Marketing Strategy
Global Partners in Hope
Marketing Strategy
Project details
What we need
- A written summary of the Organization's marketing goals and target audiences
- A list of key marketing channels that will yield the highest return on investment, with rationale
- Specific tactics the Organization can use to leverage the identified marketing channels
- Messaging guidelines for the channels identified, including specific key messages (if needed)
- A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
- We currently have a website full of up-to-date information, multiple social media platforms chock full of great content, lots of powerful data, and in-country partners who are able to send us more info as needed.
Assets: Branding Book, FB with 625 likes, Twitter with 425 followers, and 250 press contacts in Nebraska.
How this will help
This project will save us $6,073 , allowing us to teach 80 emerging leaders in China.
We have many powerful stories to share with potential donors about our work in West Africa and China, but are not confident in our ability to effectively communicating our efforts to new and potential donors. This project will help increase awareness of our work, which will lead to an increased donorbase, which in turn will thousands of people in developing countries to go from surviving to thriving.
Project plan
Our mission
Bringing hope to international communities through partnerships between people who can help and people who need hope.
We focus on providing access to clean water, medical care, sustainable energy, and education in communities where it is needed most.
What we do
GPiH exists to meet the tangible needs of people in communities across the globe by delivering real, sustainable hope.
First we strategically identify global communities with significant needs, where local leaders and officials are willing to partner. We then cultivate meaningful relationships with these officials to open doors and gain access and support. We work collaboratively with these leaders to identify their needs, as well as ways we can work together to develop their communities by providing access to water, medical care, sustainable energy, and education. Finally, we identify partners in the U.S. who are able to facilitate the successful completion of the project.
Over the last 6 years we have focused on projects in Asia and Africa, with a particular focus on Mali and China.
Testimonials
Anitha did an amazing job! She was very pleasant to work with and connected with our mission. She present GPIH with a very concise and workable Marketing strategy that will serve our organization and push our mission and vision forward. Very thankful for Anitha's work and insight.
Ian and the team at GPiH were so great to work with! They were clear on their objectives and open to new ideas. I enjoyed working with Ian and look forward to future opportunities with them.
