Website Visual Design

Help The Children's Aid Society capture attention and inspire action with beautiful visual design that gives emotional resonance to the written content on their new or existing website.
The Children's Aid Society
New York, NY, USA
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The Children's Aid Society
New York, NY, USA

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Posted March 4th

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Project details

What we need
  • A visual redo of the Organization's website
  • Design direction based on Organization's desired branding and style preferences
  • Mock-ups of key site pages
  • Commitment to 2 phone calls with a developer to guide initial front-end coding work
  • Note: We recommend this project for custom websites. If your site is built on a CMS platform like Wordpress or Squarespace that offers templates, you may not need this project. Check out our Website Content Plan project for help building a CMS-based website
What we have in place
  • We currently have an active website and social media accounts, which should make it easy for you to get started. We also have dedicated webpages on our Children's Aid Society website, and the ability to provide any other information you need.
How this will help
This project will save us $9,186 , allowing us to provide 16 community schools with needed resources.

The role of the National Center for Community Schools is to build the capacity of schools, districts, community partners and government agencies and to organize their human and financial resources around student success. Our website needs to help us communicate effectively with all of our partners and all of those we serve.

Project plan

P
Prep: Distribution of Prep Materials
  • For new websites, Volunteer Manager shares Sitemap, wireframes, content or interaction flowcharts
  • Volunteer Manager shares logo & brand guidelines
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Analysis of Materials & Brainstorm
  • Professional connects with Volunteer Manager to discuss goals, brainstorm initial ideas and align on expectations for the project
2
Milestone 2: Initial Design
  • Professional creates a mock-up based on the wireframes, content and ideas discussed in the initial meeting
  • Volunteer Manager reviews mock-ups and provides feedback (2-3 rounds), which the Professional incorporates into revisions
3
Milestone 3: Finalize Design
  • Professional delivers a final visual design with style guide and design notes for the Volunteer Manager's approval
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About the org

The Children's Aid Society
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Posted by
Lisa S.

Online Strategy Manager

Our mission

The Children’s Aid Society helps children in poverty to succeed and thrive. We do this by providing comprehensive supports to children and their families in targeted high-needs New York City neighborhoods.

What we do

In the next decade, the majority of new jobs in America will require a college degree, yet more than one million youth drop out of high school each year. This education crisis disproportionately affects children in high-needs neighborhoods and perpetuates a cycle of inter-generational poverty.

For more than 160 years, The Children’s Aid Society has worked hard to help New York City's neediest children succeed and thrive. Every year, we provide a comprehensive range of services to tens of thousands of children – each of whom deserves a permanent escape from poverty and a chance to take part in the American Dream.

At Children’s Aid, we surround our youth with the vital health, education and family support systems they need to become healthy, well-adjusted and productive adults. We know these supports must be comprehensive and long-term in order to be truly effective.

To meet this challenge, we focus our work on a collective goal: to inspire the children in our care to achieve college graduation. By insisting on this aspiration for all children, we embrace the promise in each and every child at more than 45 locations in NYC and Westchester County.

Our History:
Throughout our long history, our programming has been driven by the needs of the children we serve. This proactive approach started in 1853, when Children’s Aid founder Charles Loring Brace established the Orphan Train Movement in response to an epidemic of homeless children.

Even today, Children’s Aid remains at the forefront of children’s services. The Carrera Adolescent Sexuality and Pregnancy Prevention Program has been replicated or adapted at over 50 locations in 21 different states. The community school model has been adapted by public schools throughout the U.S. and as far away as Vietnam. Children’s Aid’s concurrent planning approach to foster care became the basis for the federal 1996 Adoption and Safe Families Act, which defines today’s modern foster care system.

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