Brand Messaging

Help Indigenous Celebration, Inc. * Creating a consistent and compelling brand * Expert advice on how to manage your brand
Indigenous Celebration, Inc.
Brooklyn, NY, USA
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Indigenous Celebration, Inc.
Brooklyn, NY, USA

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Posted March 4th

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Project details

What we need
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
  • We currently have a strong vision and a draft overview to review, which should make it easy for you to get started. We also have a super smart team!, and the ability to provide any other information you need.
How this will help
This project will save us $3,600 , allowing us to certify 1 private sector company.

We're launching the WE Challenge Event Series to promote female leadership through mental, physical and spiritual challenges, and raise funds for the WE Certification (womens-equity.org). Help us tighten the core messaging to convey the importance and many benefits of our work and further our mission to increase the number of female leaders in the private sector.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
1
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
2
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
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About the org

Indigenous Celebration, Inc.
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Our mission

Expanding consciousness for environmental healing.

MISSION:
To facilitate the transfer of wisdom between indigenous peoples and the modern world through a celebration of culture, while empowering indigenous peoples to thrive as natural guardians of the environment via:
(1) Sacred Music Concerts
(2) Remote Cultural Immersion Experiences via Pop-up Village and Virtual Reality
(3) In partnership with Women’s Cooperatives to sell crafts, jewelry and artwork

What we do

THE REALITY:
(1) The single most effective way to reduce carbon emissions is to protect the rainforest that still exists. Protecting the Amazon is more effective than current worldwide efforts to reduce industrial emission’s and implement alternative energy sources combined.
(2) The biggest driver of deforestation is: Poverty.
(3) The best way to protect the Amazon rainforest is to empower the Indigenous People living there, in harmony with nature for thousands of years, to continue to thrive as natural guardians of their environment.

2-FOLD EMPOWERMENT STRATEGY:
(1) Economic Empowerment
Provide alternate, sustainable sources of income, critical to a community’s ability to protect themselves from the #1 driver of deforestation: poverty.

(2) Cultural Empowerment
The most important impact on an indigenous community’s health and wellbeing starts with its culture. Key findings across several international sources investigating the significance of Indigenous cultural festivals in wellbeing outcomes for Indigenous communities and their young people affirm that the continuation of festivals and ritual celebrations are critical to Indigenous communities’ for their contribution to community wellbeing, resilience and capacity.

Testimonials

Kristine is incredibly knowledgeable, organized and has a knack for finding your core message! Highly recommended
Anne Marie M.
Anne Marie M.

Co-Founder IC

Brand Messaging Project

(No testimonial has been submitted by Kristine)
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