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Press Kit

Help The Mindfulness Center * An effective strategy for attracting press coverage * A Press Kit containing: A collection of company information, marketing collateral and articles about the Organization that…
The Mindfulness Center
Bethesda, MD, USA
The Mindfulness Center
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The Mindfulness Center
Bethesda, MD, USA

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Health & nutrition
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Communications Public relations Writing

Posted March 4th

Press Kit

Project details

What we need
  • A press kit for the Organization (in print and electronic formats) that includes: mission and vision statement, historical information about the Organization, biographies of senior staff, fact sheet, logo design, supplementary multimedia, any relevant press releases, and contact information for the appropriate staff member at the Organization
  • Press release template for future use
  • Recommendations on how to build relationships with the media
What we have in place
  • We currently have a website describing the program (www.MindBodyWeek.com), which should make it easy for you to get started. We also have brand messaging, brochures, fliers, postcards and a social media presence, and the ability to provide any other information you need.
How this will help
This project will save us $6,027 , allowing us to Relieve chronic pain for 400 Veterans.

The Mindfulness Center is hosting a major event, called Mind-Body Week, D.C., April 17-19, 2015. We need your help in creating a Press Release with impact to which the press will respond. We want attendees at our event, as well as Sponsors, so that hundreds of veterans and others in pain can attend and learn about mind-body therapies such as yoga, meditation and Tai Chi/Qigong for the treatment of pain. This project will help recruit sponsors of Mind-Body Week, and supporters of The Mindfulness Center and further our efforts to help people in pain.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional and Volunteer Manager connect to discuss the Organization's goals for media coverage, and agree on a detailed scope of work for the press kit (e.g., what documents are needed)
  • Volunteer Manager provides background information, such as mission and vision statement, historical information about the Organization, bios of senior staff, fact sheets, relevant or recent press release, and any supplementary multimedia
1
Milestone 1: First Draft
  • Professional drafts a press release for actual upcoming announcement, or a template for future use
  • Professional makes edits to any existing press kit materials or drafts new versions, as needed - including revising any existing press releases to match the new template
  • Professional provides draft press kit materials to Volunteer Manager for review and feedback
2
Milestone 2: Final Draft
  • Professional presents the final version of the press kit materials in electronic format, with instructions for how to arrange the printed version of the documents in a folder
  • Professional provides recommendations for how to use the press kit to meet the Organization's goals for media coverage
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About the org

The Mindfulness Center
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Posted by
Deborah N
Deborah N.

Volunteer manager

Our mission

The Mindfulness Center is dedicated to bringing mindfulness to all dimensions of life. Mindfulness includes meditation, mindfulness in health, lifestyle and community, and mindfulness in sustainable living on the earth. Through research, education and practice, we strive to promote optimal well-being and a sustainable lifestyle. In this mission, we know true joy in life.

What we do

1. We empower people by teaching mindfulness and other self-care mind-body practices.

2. We provide services such as yoga therapy, acupuncture, medical massage and much more for people with specific physical and mental health conditions.

3. We provide intensive training and workshops for people who want to learn the use of meditation, yoga and other mind-body therapies for treatment of people with special needs. Our graduates are now working in hospitals, schools and even prisons.

4. We conduct scientific research on the clinical benefits of mindfulness and other mind-body therapies, evaluating the mechanisms of action and best practices.Clinical trials test promising new treatments for children in pain, and veterans with PTSD, chronic pain and TBI. The Mindfulness Center maintains a strong clinical trial program, led by our Executive Director. Dr. Norris has research appointments at Children's National Medical Center, the Veterans Affairs Medical Center and is Psychologist-in-Residence at American University. The Mindfulness Center is dedicated to continuing rigorous research so that we can learn about and offer people every option for recovery and improved quality of life.

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