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This project is in progress
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Matched with Erin B.
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See the Impact story
Print Materials Design
Project details
What we need
- Designs for one piece of marketing or communications collateral (e.g., fact sheet, case study, event invitations)
- Templates with accurate, print-ready specifications
- Note: Please post an additional project if more than one piece of collateral is needed
What we have in place
- We are in the process of finalizing a logo for the show, which should be completed in mid-March. No marketing, save for a press release, weekly on-air promos, a web component and social media has been done so far. We do have some great photos in conjunction with the weekly episodes and we’ve received some very favorable listener feedback, which could be incorporated in the marketing. We’d like to have creative that can work across different media – in particular, print ads, bus signs and a TV spot.
How this will help
This project will save us $3,002 , allowing us to achieve 2000000 marketing impressions in the Puget Sound area.
“Sound Effect” is our first locally-produced news and culture program, which debuted in January. The show marks a major step in KPLU’s growth–we are producing a significant amount of new content every week – and these marketing materials should toot our horn loudly. They should also convey what the show is about: “your weekly tour of ideas, inspired by the place we live.” The show presents local stories that project warmth, a sense of adventure, community, humor and poignancy. It’s incredibly important that the marketing paint a compelling portrait of the show and why people should go on this journey.
Project plan
Posted by
Brenda G.
Director of Marketing and Community Engagement
Our mission
KPLU's mission is to inform, educate and entertain the public to increase knowledge of the world, further an appreciation of the arts and advance a deeper understanding of the human condition.
We do this through music and stories you remember!
What we do
Ranked as one of the most popular public radio stations in the nation, KPLU provides award-winning local and NPR news and jazz to the Puget Sound region through a broadcast network of 10 signals including 88.5 FM in Seattle-Tacoma and 89.3 FM serving Victoria, B.C., and its digital platforms. KPLU reporters cover the region from studios in Seattle, Tacoma and throughout the state. KPLU’s all-jazz web service, Jazz24, is one of the most listened-to music streams in the world at Jazz24.org and can also be heard on KPLU’s HD2 channel. KPLU’s mission is to inform, educate and entertain the public, increase appreciation of the arts, and promote a deeper understanding of the human condition. KPLU is a community service of Pacific Lutheran University.
