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Social Media Plan

Help The Population Institute * A social media plan to help it develop a presence in the digital sphere through social media sites like Facebook, Twitter, and others.
The Population Institute
Washington, DC, USA
The Population Institute
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The Population Institute
Washington, DC, USA

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Cause
International affairs
Skills
Digital marketing Social media

Posted February 25th

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Social Media Plan

Project details

What we need
  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization
What we have in place
  • We currently have many sharable components of the campaign,, which should make it easy for you to get started. We also have some experience with particular social media channels, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to educate and empower 5000 experts, activists and environmental leaders to speak out on population and family planning.

Our Global Population Speak Out campaign relies on the voices of many to incite action and change. We have created sharable content on the campaign website and now we want to create a compelling social media campaign to accompany these components and supplement other forms of outreach. We have pre-existing channels that are well used, but we’d like help making them stronger. We are working with a publicist to increase media attention, approaching people in our networks, and hosting events. Your expertise will allow us to empower individuals and improve lives, especially women and children, while simultaneously protecting the environment.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
1
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
3
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
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About the org

The Population Institute
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Cause
International affairs
Posted by
Bob W
Bob W.

Volunteer manager

Our mission

The Population Institute (PI) is an international non-profit (registered 501(c)(3) organization) that seeks to promote universal access to family planning information, education, and services. Through voluntary family planning, we strive to achieve a world population in balance with a healthy global environment and resource base. PI was established in 1969 and is located on Capitol Hill in Washington, DC.

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