Pricing Strategy

Help Hawaii Health Information Corporation create a well-designed pricing structure that accounts for key variables in their target market and product/service offering.
Hawaii Health Information Corporation
Honolulu, HI, USA
Unfollow
Log in to follow
Hawaii Health Information Corporation
Honolulu, HI, USA

0

Live Projects

3

Matched Projects
0 Followers

Posted February 9th

Share this project:

Project details

What we need
  • Analysis of Organization’s target audience, competition, costs and products/services
  • Recommendations for pricing for existing products/services
  • Assessment of whether any products/services should be discontinued or offered at differential price points based on constituents’ needs
Additional details

Recommendations on how we might "sell" any pricing adjustments to our long-standing clientele would be helpful.

What we have in place
  • We currently have a financial manager who is examining our cost structure, which should make it easy for you to get started. We also have good financial records, and the ability to provide any other information you need.
How this will help
This project will save us $6,868 , allowing us to serve without added costs Hawaii's 23 non-profit or public hospitals.

HHIC maintains databases of hospital information to assist hospitals and other healthcare non-profits to improve quality and hold down costs. In order to fund our services, we assess hospitals a yearly subscription fee and charge by time spent for additional reports. Since our price structure was set many years ago, only yearly inflation-based increases have been used to price these services. While we have added many new reports (at considerable investment in internal resources) no pricing study has been done. A review of our current pricing, with recommendations on how pricing might better capture costs is critical to successful repricing.

Project plan

P
Prep: Current Materials
  • Volunteer Manager provides overview of current pricing and products/services and business practices
1
Milestone 1: Research & Analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session
  • Professional analyzes current pricing strategies
  • Professional gathers information about the Organization’s products and services and the use of the Organization’s resources in providing those products and services
  • Professional researches and analyzes similar products and services on the market
2
Milestone 2: Recommendations
  • Professional proposes pricing for products/services based on research of demand, audience, costs, competition, etc.
  • Professional assesses any changes needed such as phasing out certain products/services, differential or tiered pricing, etc.
  • Organization provides feedback to Professional's proposals
3
Milestone 3: Delivery of Pricing Strategy
  • Professional delivers a Pricing Strategy outlining the new pricing recommendations
  • Professional provides suggestions for how to roll out the new plan
Show more

About the org

Hawaii Health Information Corporation
Unfollow
Posted by
Peter S.

Non-profit CEO

Our mission

“To collect, analyze and disseminate statewide health information in support of efforts to continuously improve the health of the people of Hawai’i and the quality and cost?efficiency of healthcare services.”

The pixel